Thiruvananthapuram, March 11 (IANS) Kerala Tourism’s new campaign has bagged the “Golden City Gate Award” at the world’s leading travel trade show in Germany.
Titled “New Worlds”, the multimedia campaign containing three short films directed by reputed Malayalam filmmaker Anwar Rasheed won the silver prize of this year’s Das Golden Stadttor or Golden City Gate at the Internationale Tourismus-Borse Berlin (ITB-Berlin), 2016.
Real people were featured in the campaign instead of actors and models.
The award was presented to Abraham George, president, Kerala Travel Mart (KTM) by Wolfgang Jo Huschert, president of the jury of the Golden City Gate Award jury.
Kerala Tourism had earlier won the Ulysses Prize of the UN World Tourism Organisation (UNWTO) for its contribution to sustainable tourism.
The New Worlds campaign was launched globally by UNWTO Secretary General Taleb Rifai at the World Travel Mart in London last year .