Kerala Tourism campaigns win Polish Film Festival awards

Thiruvananthapuram, June 16 (IANS) Kerala Tourism has bagged awards at FilmAT, one of the biggest international film festivals dedicated to tourism, art and ecology, in Poland, a release said on Thursday.

Kerala Tourism’s, ‘Responsible Tourism’ initiative won three awards at the 11th edition of the festival held recently in the Polish city of Lublin for the ‘Best Promotional Social Campaign’ and in the ‘Protection of Nature’ and ‘Eco-Food’ categories.

A fourth award, for ‘Best Editing’, was given for the film ‘The Great Backwaters of Kerala’, which showcased life in and around the backwaters.

“Winning this many awards at such a prestigious festival is a significant achievement for Kerala. It speaks to our commitment to realising the state’s potential for international tourism in a responsible manner — always with the best interests of the people and the environment at heart,” said A.C. Moideen, Kerala Tourism Minister.

“The films demonstrate the benefits of implementing Responsible Tourism initiatives, which have brought about a number of life-altering narratives that have now become the soul of the campaign,” said principal secretary (tourism) V. Venu.

These films was conceived and scripted by Stark Communications, Kerala Tourism’s creative and brand management agency and directed by reputed Malayalam filmmaker Anwar Rasheed.

The FilmAT festival is associated with the International Committee of Tourism Film Festivals (CIFFT) and its juries include Oscar winning filmmakers, international film award winners as also specialists from Tourism, Arts and Culture and Ecology.

The awards for Kerala Tourism were received by Jitendra Jadhav, Assistant Director, India Tourism, Frankfurt.



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