Kids can now bring their artwork to life through customized plush toys

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Children the world over can now turn their artwork into a real stuffed animal, through a new offering called Imaginables.

Launched late last week by Crayola, the iconic brand that has been inspiring children’s creativity for more than a century, the new offering providing endless options that capture a child’s imagination. As the latest evolution in the brand’s My Way portfolio, which focuses on customization, Imaginables takes Crayola even deeper into the personalization space by giving children the opportunity to create designs which reflect their individual style.

“At Crayola, we are always looking for new ways to spark children’s unique creativity and bring their imaginations to life,” said Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy at Crayloa’s offices in Easton, Pa.  “We are thrilled to capture what is in the mind of a child and create personalized outcomes as plush toys that can be forever cherished.”

Fans can turn their artwork into a real stuffed animal in three simple steps:

  1. Take a photo of your artwork
  2. Upload, email, or text your picture by following the easy navigation steps on http://imaginables.crayola.com
  3. Receive your beautiful custom Imaginable in about four weeks

Behind the scenes, each piece of artwork is reviewed and hand crafted by a team of designers and seamstresses who use high-quality, super-soft plush fabrics – available in over 30 Crayola colors – to bring children’s art to life.

Crayola said in a statement that Imaginables is the perfect way to celebrate a child’s artwork any time of the year, and is a unique gift option for birthdays, preschool or kindergarten graduations, and more.  Imaginables can be purchased exclusively on Crayola.com for $99.00, and Crayola is offering a special introductory price of $89.00 until June 15, 2016.

After choosing from one of 50 themes (Birthday, Firsts, My Art, and more), kids can make the Crayola Crayon box their own by uploading a personal photo or piece of artwork to the front of the box, adding a favorite nickname, and picking their favorite Crayola Crayon colors.  Prices will vary depending on levels of personalization. – PRNewswire.

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