Kochi, Sep 2 (IANS) According to a new survey, Kochi leads the rest of the country when it comes in using online classifieds OLX, CRUST (Consumer Research on Used-Goods and Selling Trends) announced on Friday.
This was the third edition of the survey (2015-16) conducted by IMRB (Indian Market Research Bureau) across 16 cities in India.
CRUST reveals that Kochi is a city of hoarders with its households stocking more unused goods than any other city in the country.
The survey reveals that cars and bikes are the most traded categories in Kochi while the city is not yet in the habit of selling unused kitchen utensils and clothes.
In addition, the city loves to stock books and toys as well, as compared to the rest of the country.
The survey also examined when it comes to selling and buying unused goods, people in south India emphasise more on the quality of the item than on the price of the product, which is very different from the trend in north India.
Kochi is a unique city where we see some very interesting consumer trends, said Amarjit Singh Batra, CEO of OLX India.
“Our data shows that 70 per cent of Kochiites have experienced online classifieds in some form, with 15-35 years age-group being the most active. Kochi is one of the key markets for us, and we’ll be observing these trends closely in the city to bring about a bigger change,” Batra said.
Sushmita Balasubramaniam, Vice President of IMRB, Shopper and Retail, said that every year new facets emerge in terms of new trends and changing perceptions.
“One of the more interesting findings of this year is about the value of used goods that are sold online versus sold offline versus exchanged. The value of goods sold online is 47 per cent higher than those which are exchanged for purchasing new products,” said Balasubramaniam.