KOSE unveils new global marketing plan

Tokyo, Mar. 8 (ANI): Japanese cosmetics company KOSÉ has unveiled its new global marketing plan with an aim to establish a strong presence in the world.

The press event was held at Roppongi Hills in Tokyo, Japan, on March 1, inviting architect Kengo Kuma and actress Yui Aragaki.

Celebrating the 70th anniversary, KOSÉ is engaged in a variety of initiatives with the concept ‘STAND BY YOU’ in order to respond to the growing popularity of its flagship ‘Sekkisei’ skin-care line by giving it more prominent space on the retail floor in Japan and abroad.

Sekkisei products, which feature Japanese and Chinese herbal ingredients, have been growing in demand among the foreign visitors to Japan.

“Sekkisei is a brand that represents our group, it has been growing for 30 years and keeps updated in the past to record the highest sales every year,” said Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation.

KOSÉ is aiming to unify the brand value creation by giving the brand strategy through three of the policy of ‘new product’, ‘new counter development’, ‘new promotion’, along with the attempt to further expansion of the customer contact.

The brand added a new line up, Sekkisei Herbal Gel, which can feel the further clarity by establishing a balance of skin in the multi-functional effect.

A dedicated counter section is designed by the Japan’s leading architect Kengo Kuma, which complete with a Japanese-motif interior design.

“The counter uses very special material called high density polyethylene non-woven fabric, and lit from inside to represent the divine whiteness of Sekkisei,” said Kengo Kuma.

The dedicated sections will debut inside department stores in Osaka, Tokyo and Fukuoka in April. The rollout will continue to add a location in Hawaii inside a duty-free store by the end of the year.

Setting up locations inside department stores in China, Singapore and Malaysia will help KOSÉ to expand the Sekkisei network to seven countries within three years.

At Sekkisei promotion campaign, KOSÉ produced the Interactive Digital Installation, “Spring of Herbal Flowers” created by teamLab, which is opened to the public for a limited time.

A major Japanese global payment brand, JCB International and Krungsri Consumer, a leader in credit card and personal loan business in Thailand, announced the official launch of “Krungsri JCB Platinum” credit card issuing in Thailand.

The card was launched on February 23 in Bangkok. The launch event featured thousands of paper cranes, reflecting the freedom in payment afforded by the card as well as its alignment with the lifestyle needs of those who relish the Japanese lifestyle, in all its flavors.

“Thailand is a leading country in Asian region and JCB consider Thailand as an extremely important market. Today it is my pleasure to announce the launch of this card with Krungsri Ayudhya card, the largest issuer in Thailand. This partnership will be a remarkable step forward for JCB to increase its presence in this market,” said Ichiro Hamakawa, President and Chief Executive Officer of JCB Co., Ltd. and Vice Chairman of JCBI.

JCB entered into the Thai market in 1989. With the strong presence of JCB merchants across Asia Pacific, including Japan, Korea and China, the card will provide benefits to the card members.

“I travel often to Japan, Since the visa waiver program has started, I travel to Japan more than two times a year,” said Mew Nittha, an actress.

Kimihisa Imada, Senior Executive Officer of JCB Co., Ltd. and Deputy President of JCBI, said there is increasing number of Thai tourists travelling to Japan.

“The number has increased from 650 thousands in 2014 to 800 thousands in 2015, it is 20 percent increase. The momentum towards travelling to Japan is growing among relatively wealthy people in Thailand. This is a high-class card emphasizing Japan. Card holders can get priority benefit at hotels, golf courses and renowned restaurants in Japan,” said Imada.

The holders of Krungsri JCB Platinum Card can get exclusive benefits such as special price for rental pocket WiFi. They also can enjoy JCB platinum services at authentic Japanese restaurants, special discounts at popular chain restaurants. (ANI)

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