Los Angeles, Aug 1 (IANS) Television personality and model Kylie Jenner has got her very own custom filter on Instagram.
Jenner’s followers can now open the application’s front-facing camera and take seven of Kylie Cosmetics’ most popular Lip Kit shades Candy K, Dolce, Posie K, Say No More, Shady, Boy Bye and Glitz for a virtual test through the filter, reports pagesix.com
Jenner’s filter will also add false lashes, contouring and a softly flattering blur to Instagrammers’ faces.
Since the almost billionaire’s beauty products are sold exclusively online, the filter should prove useful for those wishing to try out a shade before purchasing.
Since the make-up mogul founded Kylie Cosmetics in February 2016, her company has earned a revenue of $630 million.