New Delhi, Feb 18 (ANI): LeEco, the multinational technology and internet conglomerate, which witnessed unprecedented success in its recent three flash sales earlier this month, has now announced the launch of its global brand property ‘LeEco Day’ in India on the e-commerce platform – Flipkart.
The shopping bonanza, which will be held on February 25th, will offer customers prizes and gifts worth Rs. 8 crore.
LeEco Day in India will replicate the hugely popular brand property that the company owns globally. Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, LeEco Day is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence.
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion (USD 270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.
The ‘LeEco Day’ will be held on February 25th on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the three flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the three flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon. (ANI)