LeEco is new avatar of Letv, unveils new logo for global expansion

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New Delhi, Jan 13 (ANI): LeEco, which was formerly known as Letv, today unveiled its brand new logo for the Le Ecosystem and its seven sub-ecosystems. The logo was unveiled during a press conference and launch of the all-new Super TV X65, pricing at Rs. 4,999.

LeEco also announced its global strategy to build and share a beautiful eco world. LeEco’s strategic focus in 2016 will be on globalization, global open ecosystem, and achieving perfect synergy among the sub-ecosystems, according to Le Holdings’ Vice President of Strategy Ablikim Ablimit.

LeEco’s strategic priorities in this regard are countries and regions with huge potential for breakthrough innovation or with high-speed growth such as the US and India.

The event also witnessed launch of 65-inch smart TV with Super TV X65. The price range starts at Rs. 4,999 and is thus, leading a new era of devices, which will have a huge impact on the 60+ inch Smart TV market.

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The company is aiming at a six million units in Super TV sales in 2016, making LeEco one of the finest brands in the Indian market. (ANI)

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