New Delhi, Feb.23 (ANI): In a gesture befitting a socially conscious corporate, LeEco, the internet and technology conglomerate has joined hands with Akshaya Patra to support a mid-day meal for two children for every Le Superphone sold (Le 1s and Le Max) on LeEco Day on February 25, 2016.
The initiative is part of a program that helps Akshaya Patra feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development.
LeEco, which recently entered the Indian market has become consumers’ favourite brand in a short span of time. Having created a flurry of industry records with its Le Superphones, the corporate’s LeEco Day with its bounty of benefits and offers worth Rs. 8 crores, is touted as one of the largest and most attractive shopping carnivals organised by a smartphone brand.
In a highly laudable gesture, the corporate has chosen to return in some measure the love and appreciation LeEco has received from Indian consumers by supporting the well-known Akshaya Patra mid-day meal initiative.
Commenting on this initiative, Atul Jain, COO smart electronics business, LeEco said: “LeEco’s core values as a company includes associating ourselves with social causes that help sustainable development of the communities where we operate. We are proud to associate ourselves with Akshaya Patra Foundation that supports children and provides a basic necessity that helps them in their schooling. We are also pleased to add that employees of LeEco have volunteered to be part of this meal initiative. The mission of the Akshaya Patra foundation is to reach five million children by 2020 and we hope to continue our association to help them cross this goal.”
LeEco Day is marked by several unique initiatives. The senior management of the company plans to personally undertake the delivery of the Superphones to first few customers across the four cities of Delhi, Mumbai, Bangalore and Hyderabad. This is being planned as part of LeEco’s consumer-connect policy which has been integral to the unprecedented success the company has had in such a short period in the Indian market.
Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalisation of more than USD 12 billion. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
Akshaya Patra, an NGO that supports the ‘Mid-day meal’ program launched by Government of India feeds over 1.5 million children every day of the school year, in 24 locations, across 10 states in India. For these children, a full meal, even once a day, is a strong incentive to stay in school. This program enables hunger free education and it has led to a significant rise in enrolment and attendance. (ANI)