New Delhi, June 11 (IANS) Lenovo India on Monday appointed Bhaskar Choudhuri as the new Chief Marketing Officer (CMO) of the Asia Pacific region.
He was previously Lenovo India’s Head of Marketing and succeeds former regional CMO Nick Reynolds who has now been appointed the company’s global Head of Marketing for Digital, Web and Social Media.
Bhaskar is tasked with expanding the brand’s footprint in the Asia Pacific region and and driving sales for PCs, tablets and smart devices across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand and Southeast Asia.
Prior to this appointment, he led the marketing team in India for the last five years, wherein he was responsible for the marketing strategy and aligning marketing to the overall business objectives.
Under his leadership, Lenovo India launched its smartphones in the market as well as many new initiatives were taken in the digital marketing space, the company said in a statement.
Bhaskar reports to Ken Wong, President of Lenovo Asia Pacific.