LIVA’s fluid fabric bringing revolution in fashion industry

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New Delhi, March 21 (ANI): Fashion is a creative self-expression that prevails in a flexible society. Right from fashionistas to local clothing arenas, all are influenced by the Fashion trends, artistic curations and inspirational designs.

Fashion Designers are always looking at innovations in fabrics and fibers as to what new things they can create. Fashion Design Council of India – FDCI provides the perfect platform for representing, nurturing, promoting and getting extraordinary fashion talents to the fore.

LIVA’s participation as the official partner in the Amazon India Fashion Week in New Delhi is an endeavor to bridge this gap and reach to the fashion designer fraternity.

Liva gives an opportunity to designers to explore themselves because it is really fluid. It enables them to use their creativity in whatever way they like. LIVA fabrics are ready for Fashion Industry with “Ready to dye/print” which have exceptional fluidity, & a natural base which is driven by fashion.

Market research with designers, retailers and consumers has shown exceptional potential for designer wear. “Here at Fashion Week, we are connecting with all designers to resolve the challenge of design worth fabric availability. We shared our solutions with them,” said, Manohar Samuel, President, Marketing & Business Development, Birla Cellulose.

“Fashion Design Council of India – FDCI and Amazon Fashion Week provides a setup to collaborate with extraordinary fashion talent,” he added.

” LIVA Accredited Partner Forum has really grown and is catering many domestic brands fueling manufacturing in India. The growth is very encouraging. We are collaborating with designer’s community in several ways. We connect with top designers at event like Amazon Fashion Week, other fashion shows and young designers through our event “LIVA Protege’ informed Mr. Samuel.

According to Mr. Manohar Samuel, “As one of the largest textile and fashion conglomerates in the country we believe that Indian fashion landscape is extremely dynamic and its talent pool rich and diverse. LIVA is a new age natural fabric and has been accepted well by the textile value chain.” (ANI)

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