New York, Jan 16 (IANS) The majority of online shoppers who are on the micro-blogging site Twitter think of themselves as early adopters who are willing to recommend a brand after a positive customer service experience, according to a study.
Seeking to find out just how progressive and brand-friendly are Twitter users, the study discovered that 53 percent of networking site users polled considered themselves early adopters – twice as many as non-users, adweek.com reported.
The study conducted by Twitter, MarketShare and Millward Brown also found that many of those polled are open to new experiences or customer service pitches via the service.
Of those looking for a good deal on a phone or carrier, half said they were open to switching providers this year and 34 percent said they check Twitter to read reviews and other information.
Much like with other purchasing decisions, many people turn to Twitter to ask questions or see if people are also talking about a product they are researching.
Of those polled, 76 percent said they were more willing to recommend a brand after a friendly and personalised customer service interaction.
Additionally, Twitter users who engaged with an ad for a wireless product were four times more likely than non-exposed users to switch wireless providers.