New Delhi, March. 2 (ANI): Maruti Suzuki India Ltd.’s (MSIL) Alto, which has remained India’s top selling model for over 10 years in a row, has now crossed the 30 lakh sales milestone in the Indian market.
It took about 15 years and six months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.
Since its launch, Alto has found favour with its customers as an affordable car with good design, performance and high fuel efficiency. Customers, especially at the entry-level, have valued Alto as a win-win package of style and affordability.
Commenting on this extraordinary landmark, R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd. said, “Alto has constantly evolved to reflect the changing India. While Alto’s true essence lies in its remarkable fuel efficiency, performance, attractive price and low maintenance, it has a zippy and sporty design that appeals to customers. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. Alto is being offered with features, airbag and Auto Gear Shift, at par with higher segment cars. These initiatives have helped enhance the brand’s connect with its customers and maintain its popularity.”
Additionally, over 3.8 lakh Alto have been exported to over 70 countries with Sri Lanka, Algeria, Chile, UK and Netherlands being its top markets.
MSIL has regularly upgraded Alto with the latest technology and new features to meet the expectations of its buyers. Today Alto comes with a new improved exterior design, fresh interiors and superior powertrain. It comes with two engine options, 800 cc and K10, and a CNG fuel variant. Keeping in mind the customer’s needs Alto K10 is offered with the clutch-less Auto Gear Shift Transmission technology which makes driving comfortable in heavy city traffic conditions, without compromising on fuel efficiency.
Since its launch in September 2000, Alto has remained in the limelight. Along with being the most loved car, Alto has received various awards and accolades over the years. (ANI)