Mattel’s USD 300 3D printer let kids design their own toys

New Delhi, Feb.16 (ANI): American multinational toy manufacturing company Mattel has unveiled a 3D printer which works with an iOS and Android app and let children and adults design new figurines and send them wirelessly from their phone or tablet straight to the printer.

The cost of the ThingMaker is expected to be USD 300.

The printer itself is aimed at children aged 13 and up, the Verge quoted a report by USA Today.

“Obviously we have quite a few iconic brands in our portfolio as well as access to partner brands. You can imagine that’s part of our longer term strategy,” Mattel senior director Aslan Appleman said.

“We think it’s pretty magical to watch these things being printed, but after awhile you don’t want to sit there for hours. For bigger prints, click print before [you] go to bed and wake up to a brand new toy,” Appleman added.

Headquartered in California, Mattel produces Fisher-Price, Barbie dolls, Monster High dolls, Winx Club dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and WWE Toys. In the early-1980s Mattel produced video game systems, under both its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 nations. (ANI)

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