A new monthly rating index based on several measurable parameters has been described as an effective way to rank the actors.
The Times Celebex, a monthly rating index launched in September 2012 takes into consideration measurable parameters like stars’ Box-Office performance, ability to stay in the news across print, TV and online, their brand endorsements, and popularity among fans on the Internet and social media.
These are taken cumulatively to assign the actors a final rank called the ‘T Score’.
The system is based on data collected from 60 odd publications and 250 odd TV channels, making it the first ever ranking system for Bollywood. For July Salman Khan and Anushka Sharma top the index. Salman’s film ‘Sultan’, signing Kabir Khan’s next project ‘Tubelight’ and for his two brand endorsements have worked in favour of the actor.
Significant Gainers in July were Ajay Devgn – Leaps from 7th to 3rd rank – for buzz around his films ‘Shivaay’ and ‘Baadshaho’
Amitabh Bachchan – Leaps from 9th to 4th rank – for film ‘Pink’
Varun Dhawan – Leaps from 12th to 7th rank – for the release of his film ‘Dishoom’
Some new Entrants in the Top 50: Abhay Deol – ‘Happy Bhag Jayegi’, Vivek Oberoi – ‘Great Grand Masti’, Kartik Aaryan – Atithi Tum Kab Jaoge’ sequel.
Others on the list are Sharman Joshi, Arjun Rampal, Arshad Warsi, Rishi Kapoor, Ali Zafar, Anupam Kher and Neil Nitin Mukesh. – CINEWS