Non-financial incentives for brewers to start buck-a-beer plan

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In other words, the Ontario government may well be subsidizing your buck-a-beer in some form. The provincial government this week announced “non-financial incentives” to brewers who sell their beer for $1 once the province’s buck-a-beer plan is in place later this month.

Participating businesses will be offered prime spots in Liquor Control Board of Ontario stores or advertising in the store magazine’s inserts, among other possible rewards.

The Progressive Conservative plan will lower the minimum price of a bottle or can of beer to $1 from $1.25 starting Aug. 27— a few days before the Labour Day weekend.

Brewers would not be required to charge less; however, and the lower minimum price would not apply to draft beer, nor would it include the bottle deposit.

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The Tories have said a return to buck a beer would see more competition in the beer market without affecting the province’s revenues from beer and wine taxes, which government documents show brought in roughly $589 million in 2016-2017.

It may be recalled that in the interest of “social responsibility” in 2008, the previous Ontario previously quietly hiked the minimum price.

Ford has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

With the federal government supporting and legalizing cannabis, cannabis stores will start to mushroom from coast to coast. Here in Ontario, beer will cost a loonie. Getting high has never been so easy. -CINEWS

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