A revolutionary fragrance finishing spray that gives your fragrance longer lasting staying power, leaves a breathable mesh on the skin decelerating fragrance’s natural evaporation cycle making fragrance last longer has just been launched in New York.
Once a woman falls in love with the scent of her perfume, she wants it to last. It’s the #1 attribute she seeks. Perfume makes women feel feminine, clean and fresh and adds to their sense of confidence, style and personal pleasure.
The new prodcut FragranceLock extends the overall long lasting efficacy of the fragrance and slows down its natural evaporation cycle. Testing demonstrated that FragranceLock helps perfume last for up to 12 hours or longer.
Apply your perfume, let your personal chemistry work its magic, let dry and spray FragranceLock™ over your fragrance. Unlike current practices of layering fragrance with similarly scented products, FragranceLock can be used with all fragrances, providing long lasting benefits. It boosts the overall efficacy of the fragrance keeping a woman’s favorite fragrance in place longer.
Daughter and mother duo, Josephine Sullivan and Francine Gingras set a course to discover and develop a solution for this very simple consumer wish. “My perfume smells great but it doesn’t seem to last long. Why doesn’t anyone invent a product to make your perfume last longer?” said Josephine, a college student at the time and longtime beauty aficionado raised by parents who both worked in the beauty industry. Francine, a 20 plus year veteran of the industry, decided it was time to become an entrepreneur, quit her day job and together they worked to create something that would deliver against this unmet consumer need.
“FragranceLock is the ultimate finishing layer created to ensure that perfume lasts longer,” said Gingras. “Our philosophy is simple– we know fragrance has the power to unlock hidden potentials, create lasting memories and represent the most intimate dimension of a woman. So we want every scent to last longer because perfume is personal,” said Gingras. It comes in a 2.75 oz. bottle and will retail for $34 will be available on www.hsn.com. – PRNewswire