New Delhi, Sep 19 (IANS) Online cab aggregator Ola has teamed up with the Hauz Khas Village Traders Association to encourage patrons of pubs and bars in the south Delhi area to take an Ola ride and avoid drunken driving.
As part of this initiative, Ola has also installed digital breathalysers in Hauz Khas Village to ascertain if the alcohol in blood ratio of patrons is within the prescribed limits.
“We are focused on our mission of building mobility for a billion Indians. An integral part of this mission is to build a safe and reliable experience for citizens. Hauz Khas Village attracts a lot of visitors given its popularity amongst partygoers,” said Ola North Business Head Deep Singh.
“Through this unique campaign, we are encouraging people to take a safe ride back home instead of driving drunk, post-partying and do their bit to make our roads and cities safer,” Singh said adding: “We will extend similar programmes to other parts of the city and will continue to put in our efforts to curb the menace of drunken driving.”
Hauz Khas Village is one of the most popular areas of south Delhi having a large number of pubs and eateries and attracts a lot of visitors on a daily basis, making it crucial to maintain the traffic and on-road discipline around the area.
Through this campaign, Ola is aiming to create a safe and seamless on-road experience for commuters in south Delhi.
“Due to its immense popularity, Hauz Khas Village area is also facing traffic congestion issues and, apart from this awareness drive, we will also work closely with the association to streamline the traffic situation in the area,” Singh said.
The company had associated with Delhi Police and a number of leading pubs in north Delhi for a similar activity earlier this year.
On the last New Year’s Eve, Ola had deployed more than 500 shuttles to ferry over 10,000 people from popular party spots in Delhi NCR.