To say Ontario needs more cannabis awareness campaigns is an understatement. So naturally the news of a major cannabis awareness campaign to be launched shortly by the province is welcome news.
The campaign will kick off to coincide with the legalization of recreational cannabis. The idea is to promote social responsibility and highlight the dangers of using the drug.
These ads will begin running next week and will emphasize the rules around pot use and measures to protect children.
Last month the Progressive Conservatives announced they were moving to a private retail sale model, shifting away from the previous Liberal government’s plan to sell pot in publicly owned shops.
The provincial government has said it would sell recreational cannabis online when it is legalized on Oct. 17, with private retail stores set to be in place by April next year.
The Alcohol and Gaming Commission of Ontario will regulate the marketplace. -CINEWS