Mumbai, April 12 (IANS) The first Vinyl Pop Up, to be hosted here for music lovers later this month, will offer over 2500 titles, rare box sets and more on sale.
Though cell phones, tablets and music streaming media are becoming the most preferred mediums for music lovers, the youth is also warming to an old music form — vinyls, which are phonograph disc records.
Recognising that it is the only physical format of music that has consistently seen a rise in demand, global music company Sony Music is set to host a one-day Vinyl Pop Up at The Quarter – Royal Opera House Mumbai on this Record Store Day on April 21.
“The renewed interest in vinyls is very encouraging as vinyl collectors and owners are music buffs and lifelong fans of artistes and music. We are seeing increased interest in India and with The Vinyl Pop Up we are giving the music lovers of Mumbai a rare chance to go through a first of its kind experience,” Shridhar Subramaniam, President India and Middle East – Sony Music, told IANS.
“The range is massive with some rare collectibles thrown in. Our plan is to roll out this initiative in a city at a time and we are hoping that young fans discover the charm of listening to vinyls and building a collection,” he added.
There will be classic and contemporary titles, ranging from Led Zeppelin, Pink Floyd, David Bowie, Miles Davis, Pearl Jam, Eagles, The Doors, Santana, Michael Jackson, Bob Dylan, Boney M, A.R. Rahman to Coldplay, Ed Sheeran, Jagjit Singh and more.
“We are making many titles available. This will actually be the first time in 30 years that India will see such a huge range of titles available… that is over 2,500 titles. We will also be launching a few exclusive Record Store Day releases,” said Subramaniam.
People can also spend their day at the BYOV Session (Bring your Own Vinyl), a DJ Scratching Workshop, Vinyl Listening Sessions, Curated Wine and Dine Experience and vinyl-only sets by DJ Uri and DJ Skip.
But why only in Mumbai?
“We are beginning with Mumbai and will look at other cities as well,” Subramaniam said.