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Homeowners seeking smaller spaces and greater freedom have grown the tiny house movement from a potential passing fad to a booming industry. In the spirit of this movement, and to help consumers find their passion and true hue, Behr is launching the Dream Tiny sweepstakes and giving away a custom tiny house RV from Tumbleweed Tiny House Company®. Behr will also use the sweepstakes to raise awareness and funds for Operation Tiny Home, a nonprofit that helps veterans achieve stable housing.
“Behr has always supported expressing personal joy and individualism, which is exactly what the tiny house movement is all about,” said Jodi Allen, Chief Marketing Officer, Masco Coatings Group. “Even if you don’t own a tiny home, small-space living resonates with people of all ages and stages who want to live colorfully and unconventionally.”
The Dream Tiny sweepstakes builds off of Behr’s newest advertising campaign, which features an adventurous couple trekking across the country in their tiny house RV and showcasing the superior durability of BEHR MARQUEE® Exterior Paint & Primer through fade, dirt and early rain resistance. The advertisement is part of Behr’s larger True to Hue™ campaign and highlights the brand’s most advanced exterior paint formulated to weather whatever come its way, which is available exclusively at The Home Depot® stores
More Homeowners Finding Joy in Small Spaces
The tiny house movement is growing thanks to numerous lifestyle benefits and the spotlight it has received from reality television shows. People are jumping on the trend for many reasons, but the most compelling include environmental concerns, financial considerations, and the desire for a simplified, more flexible life.
“Small-space living is an opportunity to get creative with color and design,” said Erika Woelfel, Vice President of Color and Creative Services at Behr. “It’s amazing how the right paint colors and some clever storage options can help you live big in small spaces.” Throughout the Dream Tiny sweepstakes entry period, Behr will share design tips, color palettes and inspiring ideas for small-space living including how to effectively make rooms feel more open with color selection on its website and blog, Colorfully, BEHR. Small space enthusiasts can also find a wide range of color inspiration at The Home Depot stores nationwide.
“Dream Tiny” Sweepstakes Is Behr’s Biggest Ever
For Americans with big dreams of owning a tiny home, the chance has arrived. For its Dream Tiny sweepstakes, Behr has partnered with industry-leading Tumbleweed Tiny House Company to give away a custom Cypress® tiny house*. This grand prize will be beautified with BEHR® paint and outfitted with premium fixtures from Delta Faucet and Liberty Hardware. The grand prize will also include up to $25,000 in cash and a gift card for up to $1,000 for The Home Depot stores. Additionally, three first-prize winners will receive a $500Airbnb gift card and $4,500 in cash which could be used for a tiny house dream trip; and 20 second prize winners will win a $100 The Home Depot gift card to.
Fans may enter the sweepstakes by visiting BehrDreamTiny.com during the entry period. Customize a virtual tiny house with shades of BEHR MARQUEE Exterior paint, and then, choose or upload a dream destination for the custom house—the beach, mountains or another picturesque setting—and submit the finished image with a short story about why a tiny house would make your big dreams come true. Winners will be selected in random drawings from eligible entries. The Behr Dream Tiny sweepstakes runs from Friday, July 1, through Saturday, October 1, and is open to residents of the 50 United States and the District of Columbia. For official rules, please visit BehrDreamTiny.com. – PRNewswire