Peel redesigns app interface for easy access to live TV and streaming

New Delhi, Dec 18 (ANI): Peel today announced a revamped version of its universal smart remote app that helps address the growing complexity of the video entertainment landscape as the medium becomes richer and more populated.

The revamped Peel app makes it easier for Indian consumers to navigate between the worlds of live TV and streaming video.

The new Peel Smart Remote will offer access to popular streaming services such as YouTube alongside control and discovery of what’s currently airing live on a user’s TV.

“Our goal has always been to make the experience of consuming video entertainment easier and more enjoyable,” said Peel CEO and Co-Founder Thiru Arunachalam.

“As more and more of our users diversify their entertainment consumption to include streamed content, it makes sense for us to simplify their journey to find something good to watch no matter what the source or destination is.”

Peel’s streaming service will launch with access to 45 popular CatchUp TV series in a variety of regional languages including Hindi, Telugu, Tamil, etc. Hundreds of movies in multiple Indian languages will also be available, as well as news channels in five different languages.

Youtube content is just the start. “We are negotiating with other top streaming video providers to expand our content offering,” said Kishore Poreddy, Head of Peel India. “Our goal is to be the premiere platform to discover and enjoy video entertainment.”

Peel plans to offer features not currently available on streaming video services such as recommendations based on users’ past TV viewing behavior and the ability to search both streaming content libraries and live TV schedules in a single search tool.

The app, available for iOS and Android, has more than 135 million registered users globally generating 10 billion remote control commands monthly. The Peel Smart Remote comes preloaded on phones from several Indian distributors, including Karbonn, Xolo, Gionee, Panasonic and Celkon.

Peel makes it easy for Indian consumers to switch to a smartphone remote because it works with all popular brands of TVs and air conditioners sold in India, and 600 set-top boxes, including those from Airtel, Tata Sky, Dish TV, Hathway, DEN and Siti Cable. For Indian consumers, Peel features TV listings from WhatsOnIndia.

The addition of streaming capabilities offers new monetization opportunities for Peel, which currently makes money by licensing its software to phone manufacturers and selling advertising to TV marketers and brands. (ANI)

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