New Delhi, Aug 2 (IANS) Health technology company Philips Avent has announced the launch of a month-long awareness campaign aimed at educating new mothers, caregivers and families on the importance of breastfeeding, the company said in a statement.
The campaign ‘Feeding Our Future’, which was launched on Tuesday, is in line with this year’s world breastfeeding week — beginning August 1 till August 7 — theme ‘A Key to Sustainable Development’.
The campaign will reach out to mothers, caregivers and healthcare professionals through multiple touchpoints offline at Cloudnine Hospitals as well as other leading hospitals by hosting lactation camps and educational sessions.
“Breastfeeding has tremendous short and long term health benefits for both mother and baby, setting the stage for healthier futures,” said Jayati Singh, Business Head Health and Wellness, Philips India, in a statement.
The campaign, which will run throughout August, aims to reach out to more than five lakh mothers across eight cities — New Delhi, Noida, Gurgaon, Bengaluru, Hyderabad, Chennai, Mumbai and Pune.
“Through ‘Feeding Our Future’ campaign, we are committed to empowering mothers and work with them to develop the tools and resources they need to achieve their breastfeeding goals,” Singh added.
Additionally, the company is reaching out to the modern day parenting community through online medium.
People can post their queries through the social media channels and websites of the company.