Piracy is nothing short of terrorism and there should be tougher laws to curb the menace, says Bollywood producer Ritesh Sidhwani.
Piracy is eating into the profits of Hindi films lately, he said, adding that it is no laughing matter.
Of late, multiple films have been leaked online before their release. Even crucial scenes from grand productions like “Mohenjo Daro” and “Rustom” have surfaced online, while the pre-release availability of the uncensored version of controversial “Udta Punjab” was a much-talked about leak.
“I think education is the key. People need to be educated that by encouraging and endorsing piracy you are basically, according to me, endorsing terrorism,” Sidhwani said in an interview.
“Because the money you put into buying something or consuming something which is not legit… Where do you think the black money flows to? It goes into drugs and terrorism,” he added.
India’s film industry, the largest in the world with some 1,000 movies produced each year, earns around $2 billion from legitimate sources such as screening at theatres, home videos and TV rights.
But at $2.7 billion, piracy earns 35 per cent more than that.
Sidhwani stressed that the government needs to take a “strong step” to counter the menace.
“The laws against piracy needs to be stringent. Only if a stringent law is in place, people will think 10 times before servicing content which is pirated or even consuming that content.” – CINEWS