Plan for wine sales in 150 grocery stores unveiled

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Toronto, February 19 (CINEWS): Finally wine will grace an aisle or two of 150 grocery stores across the province.
Ontario Premier Kathleen Wynne made this announcement alongside Finance Minister Charles Sousa at a Longo’s on Laird Drive in Toronto a week before the province is slated to table its new budget.
In a release, the province said they would be making imported and domestic wine available for sale at up to 150 grocery stores, beginning with 70 locations this fall. These new ventures will join 150 winery retail stores that currently operate just outside grocery store checkouts in the province.
Ontario will also allow cider to be sold where beer is available for purchase in the province.
“Ultimately, up to 300 grocery stores will sell beer, cider and wine,” the statement said.
The bidding process for selling wine at grocery stores will be similar to the one implemented for beer sales.
Under current rules, the province only permits the LCBO and a select number of retailers to sell wine. It’s unclear whether new regulations will be on the way when the province opens up wine sales to grocery stores.
Last December, Wynne declared the province would allow supermarkets to sell beer at select locations. The government has said it plans to see beer sold in more than 100 grocery stores across Ontario in 2016.
With grocery prices hitting the roof, picking up a bottle of wine may bring solace to some shell-shocked shoppers.

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