Porsche India partners with Women Beyond Boundaries

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New Delhi, June 9 (IANS) Porsche India has partnered with the organisation Women Beyond Boundaries (WBB) for a 20-day expedition across the Himalayas to extend support to the cause of highlighting women empowerment through mobility.

WBB founder Nidhi Tiwari will showcase women’s empowerment through mobility by driving the 4,000-km route through challenging terrain together with her navigator Neha V. Sadananda.

Porsche India, division of the German automobile manufacturer Porsche and the Volkswagen Group India, will be providing their model Cayenne for this trip set to commence from June 18 from Porsche Centre Gurgaon, read a statement.

WBB is an organisation which runs extreme overland journeys (XOL) that push boundaries to achieve empowerment through mobility. As part of its core mission, WBB showcases mobility solutions adopted by women in the remote areas through which they traverse.

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In keeping with this objective, the WBB team will also train local women in Ladakh on the topic of XOL driving to motivate their movement between remote communities.

This will be done with the help of the local administration and community participation. In addition, the expedition will also interact with local communities to spread awareness on women’s health.

Speaking about the project, Pavan Shetty, Director of Porsche India, said: “Through this expedition, we want to support this cause and also showcase the endurance of the Cayenne in some of the most remote places in the world.”

The Porsche Cayenne diesel will be driven across more than a dozen high-altitude passes, including Khardung La and Marsimik La, two of the highest motorable passes in the world.

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Nidhi Tiwari, founder of WBB, said: “With the spirit of women empowerment, and a sensitive cause of women’s health and cancer awareness in the remotest corners of the country, we believe in going beyond all perceived and conventional boundaries”.



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