Prostate Cancer Foundation asking families to “Step Up for Blue”

prostate cancerThe Prostate Cancer Foundation (PCF) announces the launch of the “Step Up for Blue” Campaign for Prostate Cancer Awareness Month. The campaign honors the millions of men and their families touched by prostate cancer worldwide.

“Step Up for Blue” focuses on elevating critical issues to inspire, energize, and accelerate actions that lead to greater awareness, new therapies, and fewer deaths from prostate cancer. It will run through the duration of September.

“We appreciate your support for our ‘Step Up for Blue’ campaign during Prostate Cancer Awareness Month this September,” said Jonathan W. Simons, MD, president and CEO, PCF. “Our mission is to increase awareness of what PCF is doing to ultimately cure this disease. Curing prostate cancer is within reach with your support.”

The awareness campaign seeks to empower men to take control of their own health, and encourages women and family members to support the men in their lives. The tagline, “Step Up: Do it for You, Do it for Them,” captures this important message. The campaign also asks the public to “Step Up for Blue” by donating to “fund the cure.”

A dedicated landing page is the hub of all “Step Up for Blue” activities, and is the nexus for key messages, educational assets, multimedia content, and integrated social media efforts.

1 in 7 U.S. men will be diagnosed with prostate cancer in his lifetime. Since 1993, PCF-funded breakthroughs have helped lower the U.S. death rate from prostate cancer by more than 50%. PCF researchers have played major roles in every clinical breakthrough over the last two decades, including the delivery of 6 new FDA-approved drugs to patients in just four years.

About the Prostate Cancer Foundation

The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $660 million and provided funding to more than 2,000 research programs at more than 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. – PRNewswire

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