Rajinikanth-starrer Kabali has already earned Rs 200 crore in the run-up to its 22 July release.
But just how has it earned that sum even before making it to the theatres?
Overseas rights have netted Kabali’s producers Rs 30 crore. Teugu language rights have brought another Rs 30 crore. The rights for Kerala and Karnataka have been sold for another Rs 15 crore, and the Hindi satellite rights for Rs 16 crore — this is separate from the Hindi theatrical rights, which have been sold for Rs 15 crore.
In Tamil Nadu, Kabali rights have topped Rs 65 crore and satellite rights have earned another Rs 30 crore. Music rights were sold for Rs 5 crore.
Kabali is expected to become the highest-earning film for a producer in South India, according to reports.
A trade analyst said, “The first day collection for Kabali will definitely hit Rs 40 crore. We expect the film to make Rs 15 crore in Tamil Nadu, Rs 8 crore in North India, and Rs 5 crore in Kerala and Karnataka. The overseas box office collection should be at least Rs 12 crore.”