Salman Khan’s Sultan was a box office hit till Rajinikanth’s Kabali made its grand entrance, challenging the dominance of the Khan fiefdom in Bollywood. Rajinikanth, his Kabali box office performance and fan frenzy took the tinsel town off guard.
And then, the fans of Khans got a reality check regarding who is the real box office kings. And no, it is not any of the Khans — the Sultan Salman Khan, the Badshah Shah Rukh Khan or the perfectionist Aamir Khan. Instead, it is Rajinikanth and his Kabali box office performance and fan frenzy is a proof.
The fan frenzy before Kabali was unprecedented. Some corporates in Chennai and Bangalore had announced the release day as holiday, Japanese fans travelled all the way to Chennai to watch the film here and the film was solidly booked for the first weekend. The shows began at 5 am and even they were fully booked. Milk baths cleansed the giant cut-outs of Rajinikanth.
In comparison, Sultan’s release was muted. While the first day saw 90 percent occupancy, tickets were available during the day.
The box office collections: Kabali toppled all records save that of Baahubali. Salman’s Sultan earned Rs 36.5 crore on day 1, Kabali did Rs 48 crore in box office business. And this is despite the fact that multiplexes — where Sultan primarily screened — tickets are priced at Rs 300-350. Compare this with Tamil Nadu where tickets cannot be priced at more than Rs 120.
Kabali was a spectacular success internationally as well. The film has broken all records at the US box office. While Sultan also did well internationally, its records were easily trounced by Rajinikanth starrer.
Rajinikanth, as always, didn’t do any promotions himself. He was away in the US for two months till Kabali released. – CINEWS