New Delhi, March 19 (IANS) Bollywood actors Ranveer Singh and Alia Bhatt, who feature in a new campaign for an online travel portal, have confessed their love for travelling.
The actors are brand ambassadors for MakeMyTrip, whose new brand campaign aims to drive consumers to shift from offline to online for hotel bookings.
“I have always had the wanderlust in me since my teens. I believe travelling is the best way with which one can broaden their horizons. If there is one thing that I would want to do with my life, it is to travel the world, see new places, meet new people and learn about new cultures,” Ranveer said in a statement.
Alia said: “I love travelling and I look forward to an incredible journey with MakeMyTrip,” remarked Alia.
The campaign highlights compelling and relevant benefits of booking hotels on MakeMyTrip such as widest range of hotels to choose from, great deals, trust and reliability. The campaign will heavily be promoted on TV, radio, outdoor, social media and digital platforms from Sunday.
Rajesh Magow, MakeMyTrip co-founder and CEO-India, said: “The Indian hotels market is still highly and fragmented and we have made aggressive efforts to tap into this segment. Our current campaign is also reflective of our larger business strategy of rapidly growing our hotels business. With this campaign, we seek to bring new customers into the online hotel category.”