Samsung mobiles India’s most trusted brand: Study

Kolkata, March 3 (IANS) Leading Korean smartphone maker Samsung Mobiles is India’s most trusted brand followed by Sony and LG, according to survey launched here on Thursday.

As per the ‘Brand Trust Report India Study 2016’ issued annually by the TRA, the top five most trusted brands are Samsung Mobiles, Sony, LG, Nokia and Tata.

Automobile major Honda are at six followed by Bajaj on number seven with Dell and Godrej being ranked eighth and ninth respectively. ICICI Bank rounds up the last of the top 10 spots.

The sixth edition of the study involved 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1,000 brands have been listed. The brands have been listed under 267 different categories.

According to the survey Kingfisher beer is the most trusted alcoholic beverage, and Google is the most favoured in the internet category.

On the personality front, megastar Amitabh Bachchan tops the list followed by Bollywood hunk Salman Khan while former India cricket captain Sourav Ganguly figures at number 10.

According to the TRA research head Sachin Bhonsle, 24 of the 41 companies based in eastern India, have registered a slump from their previous rankings including diversified conglomerate ITC, Berger Paints and Emami.

“The highest number of brands in the East is from the bath/beauty category with five brands- Boroline, Boroplus, Vivel, Fiama Di Wills and Fair & Handsome, while there are three brands each from the biscuit, diversified and the jewelry categories,” said Bhonsle.

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