Schoolwear top partner with M.S. Dhoni’s firm

SchoolWear Pvt. Ltd. Mumbai, has joined hands with RS Seven Lifestyle (P) Ltd., the retailing arm of Rhiti Group, owned by cricketer M.S.Dhoni, which makes and markets a wide range of high-quality active lifestyle products under the brand name – SEVEN. SchoolWear.in, which exclusively sells a range of branded shoes for the school segment has now added SEVEN in their core offering.

Talking about the association Ketan Zaveri, CEO, SchoolWear said, “We are very excited to partner with SEVEN. It’s a brand which has performed remarkably well in such a short time and given Dhoni’s popularity with the kids segment, we feel the school shoes will do fantastically well on across network and portal. As a company, our objective always is to offer schools, parents and children innovative and high quality products. SEVEN school products are excellent and we are sure it will be accepted very well by the target audiences.”

SEVEN, which was launched in February this year has been strengthening its dominance in India’s fast growing mass-premium segment. Entering in the school-category is bound to further augment the overall value proposition of the brand in the market.

Speaking about the association with SchoolWear, Mr. Devtosh Jha, Business Head, RS Seven Lifestyle (P) Ltd said, “The school segment has a huge opportunity with the underlying gap between price and quality. SEVEN aims to bridge this gap in a meaningful way. SchoolWear is an experienced partner catering to this category and I feel together we will be able to do a good business and reach out to thousands of kids and parents across the nation.” – PRNewswire

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