Senco Gold & Diamonds launches exclusive online jewellery portfolio

Kolkata, Oct 29 (IANS) Kolkata-based Senco Gold and Diamonds (SGD) on Thursday said that it has launched an exclusive jewellery portfolio available with e-tailer

The partnership gives the city-based jeweller access to the pan-India market.

“The range of products which is available exclusively online is priced between Rs.7,000 to Rs.150,000,” Suvankar Sen, executive director of SGD, told mediapersons here.

The online shopping portal is sharing user behavioural and analytical data reflecting the customer’s or surfer’s tastes and preferences with the jeweller, based on which the ornament designs are rolled out.

Until now, 460 products of SGD are listed on the portal.

The jeweller is expecting the majority of sales to happen in the Rs.7,000-Rs.40,000 price band in the coming months.

Sen said that apart from 22 carat gold coins, neckpieces like mangalsutra (black beads with gold worn by married women in India) and American diamond studded jewellery is expected to drive demand in online sales.

“Since the launch of precious jewellery in December last year on the portal, we have seen a growth of 300 percent. Sales in this segment increased by 5-6 times in the festive season as compared to the normal time”, category leader at Amazon Fashion India, Mayank Shivam said.

The segment growth in the coming 2-3 years is expected to remain strong at 200-300 percent.

The online jewellery market — presently accounting for less than 0.1 percent of the $55 billion industry size, is expected to reach around $2.5 billion in the next 5-10 years.

Besides the focus on its exclusive online portfolio, the jeweller is planning to step up its production from the present six lakh pieces a year to 10 lakh pieces in a two-year time frame.

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