Mumbai, March 22 (IANS) A music video titled ‘Deewaren- #IndiaUnites’, featuring singers Sukhwinder Singh, Shaan, Kunal Ganjawala, Javed Ali, Suraj Jagan, Ash King and Jonita Gandhi, has been launched with the motive to celebrate unity for the festival of Holi.
The Moody Nation, a platform dedicated to creating content and films, and mobile payment and commerce platform Paytm have joined hands for the video, to express the need of bringing down the imaginary walls that divide people, read a statement.
The video strives to be a reminder that a festival goes beyond barriers of caste, religion or creed.
In the video, colours that represent innocence, humility, love, joy, kindness, courage and hope have symbolically been captured and the singers make an appeal to all to unite and free those colours.
“The power of music is ubiquitous. There is something about music that can heal you, shape you, and change the way you are feeling. We fused music and a strong story to drive home the message that we need to stand together and unite in the face of adversity,” said Vinay Jaiswal, partner at The Moody Nation.