Shah Rukh Khan spearheads road safety campaign

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Shah Rukh featured in three road safety advertisements. 

Many Bollywood celebrities are using their star status to promote social causes.

The latest actor to use his star power is Shah Rukh Khan who has joined as an ambassador of an automobile brand featuring in three different advertisements, advising his viewers about road safety.

Rash driving, drunk driving and not putting on seat belts have been the leading causes of road accidents and deaths. Taking on these three vital issues, the actor was featured in advertisements advising his viewers to drive safely and encouraged car owners to utilise the mechanical facilities provided to them by the automobile companies.

The company has not cited any real events but have shown casual conversations between a father and a son, a shopkeeper and a customer.

Another positive highlight about this advertisements on road safety are how they have hashtagged it as #BeTheBetterGuy. Being safe is being better. While the attempt to appear cool by speeding may end in a mishap, or worse, death.

The message in the film highlights the use of seat belts while driving and asks you to ‘Be The Better Guy’.

The points the super star is highlighting are that a lot of accidents can be avoided if you lower the speed. And also you can drink, you can drive, but you cannot do that simultaneously. – CINEWS

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