After Deepika Padukone, Katrina Kaif, Alia Bhatt and Kriti Sanon, Shahid Kapoor has launched his own clothing line called, ‘Skult’.
In true Bollywood fashion Shahid made a dramatic entry at the venue cling to a cable at the opening ceremony.
He also entertained the audience with his dance moves and groove. Clad in all black, Shahid inaugurated his clothing line with much fan fare.
His wife Mira who gave birth to their first child recently was not present.
Skult is Shahid’s association with the Aditya Birla Group’s e-commerce portal ‘abof’ which has launched India’s first ‘athleisure’ fashion brand, Skult By Shahid Kapoor.
The brand has been created in partnership with Shahid. ‘Athleisure’ is a huge trend globally.
Shahid Kapoor also created a lot of noise on social media yesterday when he tweeted a congratulatory message for Deepika Padukone after watching her Hollywood film xXx: The Xander Cage’s trailer.
It was the first time, both exchanged tweets on the social media.
The actor said, “I think I was a fashion victim 10 years back. I had absolutely no idea about what to wear or where to buy. I didn’t have any knowledge of Google or social media where you could discover what’s going on,” Shahid said at the event.
He added, “I would wear a bright yellow T-shirt, tight jeans and boots, and thought it was cool. So, it has been a long journey. In last 2-3 years, I understood a little bit about style and wanted to express myself in the fashion line.”
Talking about the brand, the Udta Punjab star said his brand embodies the meaning of freedom of expression, movement and street style. – CINEWS