Square Yards to focus on NRIs for investments in India

New Delhi, Oct 17 (ANI): ‘If you have money, invest in real estate and make good returns on your investment’ is the general mood of the public in India these days. The return which one makes in real estate surely betters the gain that one makes from mutual funds or stocks. Interestingly, the government has led to a revival in investment sentiment in India with the general perception of non-resident Indians (NRIs) aiming at strong investment scenario.

Square Yards, a technology enabled transaction platform for real estate, has with the same thought process opened its new office in Doha, the richest GCC nation in terms of per capita income. With maximum focus on the NRI populace living in Qatar, the company opened its third office to introduce well structured real estate investment deals from India and other parts of the globe to the prospective investors and home buyers.

“The opening is an integral part of the Square Yards’ strategy to capitalize on penetrating further into the NRI section living in the GCC nations,” Kanika Shori, COO Square Yards, told ANI in an exclusive interview.

The Modi government has been initiating to enhance networking and reinforcing commercial linkages between 25 million people of Indian origin outside India. Several flagship events were introduced to woo NRI’s towards the country, which included Digital India, Make in India, Clean Ganga campaign, Swachh Bharat and skills development initiative.

Adding to the influence that these programmes have globally, Kanika said, “To lead more focus on the NRI populace living in Qatar, the company opened its third office to introduce well-structured real estate investment deals from India and other parts of the globe to the prospective investors and home buyers.”

With its global presence in Hong Kong, Singapore, Australia and many others, Kanika feels that real estate is a section that is still underserved and has greater scope of improvement in the years to come.

Adding more onto the success strategy, she added “Our business mantra lies in offering the right advisory about where and what to invest and putting in place a systematic framework that can handhold the investors and take them through the entire transaction process in a hassle free and transparent fashion.

On being asked about how well can Qatar contribute to the investment plan, Kanika added that the GCC nation has recently evolved as one of the richest and vibrant economies in the world and the nation is investing towards a diversified economy that also involves a very well regulated and transparent real estate industry.

“The total Indian population comprises of over 500,000 with nearly 30 percent qualifying in the middle, upper-middle income category with an average monthly salary of around QAR 20,000 (INR 360,000). This reflects a massive potential that wasn’t being utilized well,” she added.

Encouraging the government’s trends in broader economic parameters such as reducing inflation and interest rates and GDP growth coupled with the development agenda, Kanika said, “Modi government is doing an excellent job. I would want them to work more closely to bring the home and global buyer back and boost market volumes that will further draw investors to invest in India.”

As part of its future expansion internationally, Square Yards will soon add other international offices in Canada and Australia. Likewise, there are international offices in the pipeline to be sited in the countries of Kenya, South Africa and USA.

By: Khyati Sharma(ANI)

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