New Delhi, Nov 2 (ANI): Award winning Indian chef Vikas Khanna has been roped in as the brand ambassador of Gadre Marine Export Pvt Ltd which is the largest Surimi producer in India.
Sharing his thoughts on the association, Mr. Vikas Khanna stated, “I can never get enough of seafood and through this association I’ve explored some interesting recipes which will change the way we eat seafood especially with an upcoming innovative products from Gadre.”
The brand is all set to launch its new campaign – “What The Fish” for the packaged frozen food products with Vikas for the year 2015-16 and with this campaign the brand plans to engage with its target audience on various levels from television commercials to digital activation.
Talking about the association Mr. Arjun Gadre, Owner, Gadre Marine Export Pvt. Ltd comments, “Vikas Khanna is one of the most versatile chefs in the country with an expertise in sea food. We are extremely delighted about this association and couldn’t have thought of any one better to represent the brand Gadre and our products.”
Surimi is a Japanese word which means fish paste.
Vikas has also created a range of fun, easy to cook recipes with Gadre Seafood that is perfect for a quick snack or meal with your family. (ANI)