Summer of TAG – Educating Canadians about food allergies

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School Edition
In Fall 2016, Alex will visit local elementary schools in select cities across the country to promote the Allergy-Friendly Food Drive Challenge – School Edition.  By challenging young Canadians to collect allergy-friendly food items, Alex and Food Allergy Canada hope students and their families will learn more about the top food allergens in everyday foods.  They are also offering participating schools the chance to win a grand prize of 15 Apple iPad Air 2 (16 GB) tablets!  All schools across Canada are eligible to participate.

  • Early registration is now available in advance of the 2016-2017 school year. Registration ends onNovember 13, 2016.
  • Once registered, schools will collect allergy-friendly food donations, as per contest guidelines, during a 10-day period any time between November 14December 9, 2016.

For more information on how to register and contest rules visit

About Food Allergies and Labelling

  • Food allergy is a growing public health concern in Canada, affecting more than 2.5 million Canadians1
  • Food allergies affect approximately 300,000 school-aged children2
  • For Canadians living with food allergies, avoiding specific foods that contain potential allergens is an important health challenge3
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“We are excited to continue our partnership with Alex Tagliani and Pfizer Canada to further educate Canadians on the importance of reading food labels and checking ingredients,” said Laurie Harada, Executive Director of Food Allergy Canada. “This year’s initiative helps us support local food banks with allergy-friendly options as well as help people understand the importance of always being prepared – by understanding what to look for on a food label, planning ahead and always carrying their epinephrine auto-injector in case of an emergency.”

The Triple Check, as recommended by Food Allergy Canada, encourages Canadians to check the ingredient label once at the store before buying the product, once at home before putting the product away, and then again before the product is served.4 It is important for an allergic individual to avoid foods which contain or may contain their allergens, and learn to read the full ingredient list and precautionary statements. 5 They should always carry an EpiPen® (epinephrine) Auto-Injector and use EpiPen® immediately at the first signs of a severe allergic reaction.6 

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About EpiPen®
EpiPen® and EpiPen® Jr (0.3 and 0.15 mg epinephrine) Auto-Injectors (“EpiPen”) are indicated for the emergency treatment of anaphylactic reactions in patients who are determined to be at increased risk for anaphylaxis, including individuals with a history of anaphylactic reactions. The EpiPen® Auto-Injector is a disposable, pre-filled automatic injection device that administers epinephrine in the event of a severe allergic reaction. After using EpiPen®, you must seek immediate medical attention or go to the emergency room. For the next 48 hours, you must stay close to a healthcare facility or be able to call 911.

About Pfizer Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., one of the world’s leading biopharmaceutical companies. Our diversified health care portfolio includes some of the world’s best known and most prescribed medicines and vaccines. At Pfizer, we’re working together for a healthier world.

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About Food Allergy Canada
Food Allergy Canada (formerly Anaphylaxis Canada) is a national non-profit charitable organization committed to educate, support, and advocate for the needs of individuals and families living with food allergy and the risk of anaphylaxis, as well as to support and participate in research related to food allergy and anaphylaxis.  For more information, visit

About Alex Tagliani
Alex Tagliani, also known by his racing name TAG, developed a passion for racing at the age of 10 when he was introduced to karting on a visit to see his paternal grandfather in Northern Italy. The Montreal native has shown his fans that he can drive anything ‐ from Indy Car to NASCAR to a prototype. Since the beginning of his career in open wheel racing, NASCAR, IMSA, Alex has accumulated 12 wins, 20 pole positions, 34 podiums and over 100 top-10 finishes. A fierce competitor, Alex has many passions including training and nutrition and always takes precautions when managing his life‐threatening allergies to peanuts and tree nuts, including carrying his EpiPen® (epinephrine) Auto-Injector. – CNW Telbec

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