London, Feb 9 (IANS) English supermodel Jourdan Dunn has teamed up with British fashion brand Marks & Spencer to launch her first children’s wear range.
Aptly named Lil’ LonDunn by Jourdan Dunn, the collection celebrates Dunn’s love for her hometown London, and has been designed by the model with her six-year-old son Riley as the inspiration, read a statement.
According to dailymail.co.uk, Riley suffers from sickle-cell anaemia.
The range is aimed at both boys and girls from age five to 16, and is an urban, upbeat collection made up of 22 pieces.
The 25-year-old model has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style.
“I’ve been a big fan of the brand since I was young and have fond memories visiting our local store with my mum as a kid. My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley,” Dunn said.
“It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends,” she added.
Riley features amongst the children in the first campaign shoot, which will launch in April. Lil’ LonDunn by Jourdan Dunn will be also be exclusively available in some stores in India from April.
Stephanie Chen, trading director for kidswear and home at the brand, said: “We are thrilled to be working with Jourdan on her first children’s wear range and she has been really passionate about the project every step of the way.”
This project is the second of the ‘M&S &’ series, under which a sequence of exclusive collections in collaboration with designers, brands and fashion icons will be made.
English model and television presenter Alexa Chung was the first to reimagine pieces from the British fashion brand’s archive for a capsule collection.