OnePlus unveils new visual identity, brand logo
New York, March 18 (IANS) Chinese smartphone maker OnePlus on Wednesday unveiled the companys refreshed visual identity, including an updated logo. The updates mark the …
Volkswagen brand to suspend production in Europe from Thursday
Berlin, March 18 (IANS) Automobile major Volkswagen Passenger Cars brand will gradually suspend production at its European plants from Thursday for two weeks due to …
JBL signs Sara Ali Khan as new brand ambassador
New Delhi, March 12 (IANSlife) Bollywood actress Sara Ali Khan has been roped in as the new brand ambassador of audio equipment maker JBL. The …
Amazon India’s most desired internet brand: Survey
New Delhi, March 8 (IANS) E-commerce major Amazon is the most desired internet brand in India, followed by Google, according to a TRA Research survey. …
BharatPe onboards 11 Indian cricketers as brand ambassadors
New Delhi, March 4 (IANS) Payment app Bharatpe on Wednesday announced that it has onboarded 11 Indian national level cricket players as its Brand Ambassadors. …
Retail real estate and brand building (Column: Behind Infra Lines)
A look at the numbers from the top two web retailers, Flipkart and Amazon, in India from last year’s 15-day festival period in October shows …
Sansung Mobile named India’s most desired brand: TRA
New Delhi, Feb 26 (IANS) Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA …
Realme ropes in Salman Khan as new brand ambassador
New Delhi, Feb 26 (IANS) Chinese smartphone maker Realme on Wednesday roped in Bollywood superstar Salman Khan as its brand ambassador. The actor will be …
Sindhu turns brand ambassador for anti-graft helpline
Amaravati, Feb 25 (IANS) Badminton world champion P.V. Sindhu has been appointed the brand ambassador for Andhra Pradesh government’s anti-graft helpline. The ace shuttler featured …
iQOO ropes in Virat Kohli as brand ambassador
New Delhi, Feb 19 (IANS) Premium Chinese handset maker iQOO, which recently announced its entry into India, on Wednesday roped in cricketer Virat Kohli as …
Brand Kejriwal: Makeover of an activist to astute leader
New Delhi, Feb 11 (IANS) Even as the Aam Aadmi Party (AAP) basked in the glory of its consecutive thumping victory on Tuesday, the spotlight …
Kareena Kapoor Khan the new face of women’s wear brand IMARA
New Delhi, Feb 11 (IANSlife) Youth-oriented fashion retailer, Universal Sportsbiz Pvt. Ltd. (USPL), has announced Bollywood fashionista Kareena Kapoor Khan as the new brand ambassador …
Facebook most affected brand for phishing attempts: Report
New Delhi, Feb 7 (IANS) Cybercriminals imitated Facebook the most for phishing attempts in their attempts to steal individuals’ personal information or payment credentials during …
JSW Steel ropes in Rishabh Pant as brand ambassador
New Delhi, Feb 5 (IANS) JSW Steel, Indias premier steel producer, has signed Indian cricketer Rishabh Pant as its brand ambassador to promote its steel …
Shardul roped in as Tata Power’s brand ambassador
Mumbai, Feb 4 (IANS) Tata Power, electric utility company based in Mumbai, on Tuesday signed India pacer Shardul Thakur as its brand ambassador. Thakur, who …
Akshay introduces Katrina as new brand ambassador of Swachh Bharat
New Delhi, Feb 3 (IANS) Bollywood actor Akshay Kumar shared a hilarious behind-the-scenes video from the sets of ‘Sooryavanshi’ where he introduced Katrina Kaif as …
India’s No 2 smartphone brand Vivo aims for a long innings
New Delhi, Feb 3 (IANS) Chinese smartphone maker Vivo which created history by becoming India’s No 2 smartphone brand for the first time in the …
Huawei pips Apple, becomes 2nd largest brand globally in 2019
New Delhi, Jan 30 (IANS) Despite facing the US sanctions, Huawei with 16 per cent market share surpassed Apple to become the second-largest smartphone brand …
Air India a great asset, buyer will use an iconic brand: Puri
New Delhi, Jan 27 (IANS) Terming sale-bound Air India and two of its subsidiaries as great assets, Civil Aviation Minister Hardeep Singh Puri on Monday …
itel top smartphone, featurephone brand under Rs 5K in India
New Delhi, Jan 27 (IANS) itel mobile from Transsion India that retained top position for the two consecutive quarters, has ended 2019 as the leader …
BBK Group unveils 5G-ready iQOO smartphone brand in India
New Delhi, Jan 23 (IANS) Chinese behemoth BBK Group on Thursday announced the entry of another brand called iQOO in the competitive Indian market that …
Taking on Xiaomi’s POCO, BBK Group launches iQOO brand in India
New Delhi, Jan 23 (IANS) Beginning a fresh innings in the competitive Indian smartphone market, another brand from Chinese behemoth BBK Group called iQOO on …
Cricketer Shreyas Iyer new face of audio brand boAt
New Delhi, Jan 22 (IANS) Indian cricketer Shreyas Iyer has been roped in as the brand ambassador of leading homegrown consumer electronics company brand boAt …
Xiaomi makes POCO an independent brand in India
Bengaluru, Jan 17 (IANS) Chinese handset maker Xiaomi on Friday announced it was spinning off its aspirational premium sub-brand POCO as a standalone brand, which …
Xiaomi spins off POCO as an independent in brand India
Bengaluru, Jan 17 (IANS) Chinese handset maker Xiaomi on Friday announced it was spinning off its aspirational premium sub-brand POCO as a standalone brand, which …
Anker Innovations signs Saina Nehwal as brand ambassador
New Delhi, Jan 15 (IANS) Ace India woman shuttler Saina Nehwal was on Wednesday roped in as the brand ambassador of Anker Innovations, a leader …
Kejriwal is not a brand in Delhi, I am: Manoj Tiwari (IANS Interview)
New Delhi, Jan 15 (IANS) Bharatiya Janata Party Delhi president Manoj Tiwari on Wednesday said that Arvind Kejriwal is not a brand in Delhi, rather …
Italian fashion brand Yamamay debuts in India
New Delhi, Jan 15 (IANSlife) Italian brand Yamamay recently launched its flagship store in India. Yamamay officially opened its doors at Select Citywalk mall, New …
Iconic brand Birkenstock forays into India
New Delhi, Dec 24 (IANSlife) The worlds favourite sandal just made an entry into the Indian market in time. If you don’t have a pair …
Defining a brand through ‘face’ value
New Delhi, Dec 20 (IANSlife) Celebrity branding has become a trend. In fact, branding has evolved from a single celebrity ambassador to multiple celebrities endorsing …
Realme aims to be tech lifestyle brand in India: Madhav Sheth
New Delhi, Dec 17 (IANS) With an aim to break the notion of just being a smartphone player, Realme which entered India last year aspires …
What makes Indians loyal to a brand
New Delhi, Dec 16 (IANS) Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, …
Rohit becomes LaLiga’s first-ever brand ambassador in India
Mumbai, Dec 12 (IANS) Star India opener Rohit Sharma on Thursday joined hands with LaLiga — Spains top division football league — as its brand …
Buy top-end Apple Mac Pro, or a brand new BMW X5
San Francisco, Dec 11 (IANS) If you aim to own the top-end version of Apple Mac Pro desktop computer available now, go try the new …
LAVA most respected Indian smartphone brand: Survey
New Delhi, Dec 10 (IANS) LAVA, an Indian mobile phone company on Tuesday announced that it has emerged as the most respected Indian smartphone brand …
Thomas Cook India buys Thomas Cook brand for Rs 13.9 crore
Chennai, Dec 3 (IANS) Travel services major Thomas Cook (India) Ltd has signed an agreement to acquire the Thomas Cook brand for Rs 13.9 crore …
Himachal CM launches fortified cow milk brand ‘Him Gauri’
Shimla, Nov 28 (IANS) Himachal Pradesh Chief Minister Jai Ram Thakur on Thursday here launched Him Gauri, the fortified cow milk brand by state-run cooperative …
Maharashtra’s breakfast today – a brand new government!
Mumbai, Nov 23 (IANS) The 12 crore hungry janata of Maharashtra and more around the country may never have expected to be served a “brand …
Swara Bhaskar to endorse skincare brand
New Delhi, Nov 21 (IANSlife) Skin and intimate care brand Namyaa Skincare has roped in actress Swara Bhaskar to endorse its range of products. “With …
Chadwick Boseman aims to be a Hollywood brand
Los Angeles, Nov 16 (IANS) “Black Panther” star Chadwick Boseman wants to establish himself as an entertainment brand like his Marvel character “Black Panther”. The …
A brand new Ayodhya will welcome Ram Temple
Lucknow, Nov 13 (IANS) Ayodhya is now getting ready for a new look. Besides, a cruise on the Saryu, a five-star hotel and heritage hotels …