Tata Motors launches Prima commercial vehicles in Bhutan

Thimphu, April 11 (IANS) Automobile manufacturer Tata Motors on Monday announced the launch of its next-generation Prima range of heavy commercial vehicles (HCVs) in Bhutan.

According to the company, the three Prima offerings being launched in Bhutan are the Prima LX 2523.T in the cargo segment and the Prima LX 2523.K and Prima LX 2528.K in the tipper construct segment.

“The launch of the Prima world-smart range of heavy commercial vehicles in Bhutan is an important milestone in Tata Motors’ continued expansion in the country and the South Asian region,” said Tata Motors executive director, commercial vehicles business unit, Ravindra Pisharody in a statement.

“The Tata Prima shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety, will enable commercial vehicle customers to upgrade to a new-age truck,” he added.

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