Tea maker Mcleod Russel looks to move up value chain

Kolkata, Aug 8 (IANS) Tea producer Mcleod Russel said on Monday it is drawing up a 10-year roadmap for its business and is exploring how it can move up the value chain.

The company is trying to understand the ways tea will be drunk in the future. “We are studying it,” said Vice Chairman and Managing Director Aditya Khaitan.

“We have discussed with consultants and we are waiting for them to come back to us with some thought processes,” he said on the sidelines of Mcleod Russel’s annual general meeting.

He said the company has done what was required to be done in the last 10 years.

“We achieved goals set in the roadmap (for a 10 year period) that was chalked out in 2005. Now, the next 10 years’ roadmap is being put in place,” he said.

“We are going to start thinking about value addition,” he said, but did not specify whether that is likely to be done through brand or through a tie-up of supply.

“In March, we had seen a good weather and production. But after that, it turned out to be very wet, leading to a huge drop in production, which mitigated some of surge in production that we had in March,” he said.

“On calendar year basis, we are ahead in crop (production) as compared to last year and on quarter-to quarter (April-June), the production was down. We still expect, in terms of production, we will be better off in the current season as compared to last year,” he added.

August-September production in the last year was down.

“The problem that the industry is facing is the price of tea is not moving in tandem with the cost,” he said.

Exports, as of now, have been down.

“Africa is running strong in crop. Global markets remain subdued because of oversupply. People are tending to buy from African markets and due to heavy rains, the entire industry had to spray chemicals to protect crops,” he said.



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