That is the thing that we call a checkmate!

Mumbai, December 20 (CINEWS):Vidhu Vinod Chopra is known for conceiving special showcasing procedures for his movies and we have seen looks of that amid 3 Idiots and PK.vidhu422

This time as well, he has a sharp thought. Capitalizing on the distraught surge of fans to watch Bajirao Mastani and Dilwale, is Chopra’s next Wazir. The film’s group has tied up with major multiplexes the nation over and has introduced headrests bearing the Wazir logo on the seats. As a feature of an interesting advertising activity, it goes for making a chessboard like feel for cine-goers, through the substitute high contrast headrests.

The delineation includes the film’s title logo alongside a personification of Wazir’s chessman. The flighty advertising thought was considered and executed on Chopra’s command. The producer said, “I needed to interface straightforwardly to the viewers right from the first day of opening, and instruct them to start the new year on a high. Furthermore, I felt this was the most ideal approach to connect with them.”

Wazir that discharges on January 8 will be the first Bollywood arrival of 2016 and we hear the group is conceptualizing on a forceful showcasing effort before the discharge.

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