Tier 2 cities did maximum shopping in 2015: Report

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New Delhi, Jan 8 (IANS) In 2015, almost 55 percent sales for Amazon Fashion came from tier 2 cities as compared to 45 percent in 2014. Jaipur and Nagpur topped the list in terms of sales, followed by Surat, reveals a sales report shared by the e-commerce site.

These cities are closely followed by Coimbatore, Kanchipuram, Vishakhapatnam, Chandigarh, Indore, Ernakulam and Guwahati.

The overall growth of tier 2 markets has been about 600 percent. Also, use of mobile has seen over 900 percent growth and the numbers are similar in comparison to tier 1 cities with 950 percent growth in mobile, reads a statement released by Amazon Fashion.

Also, the major fashion categories where consumers from tier 2 cities have brought from are women’s traditional wear, men’s shoes, men’s sports shoes, men’s watches, men’s tops, women’s watches, handbags and accessories, backpacks and men’s bottoms.

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Women’s tops and bottoms has shown the highest growth with YoY (year on year) percent followed by men’s and boys’ T-shirts and bottoms on the website. Eyewear, handbags and accessories and men’s sports shoes also feature in the top growing categories list for tier 2 cities.

Also, watches dominate the most gifted items list followed by jewellery in 2015.

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