New Delhi, Sep 10 (IANS) The beats and tunes of world renowned DJs Tiesto, Fatboy Slim and Ferry Corsten will be plugging in the cord of electronic dance music (EDM) into the Enchanted Valley Carnival 2015 (EVC), scheduled to be held in December in Pune.
Universal Music Group, a music company, on Thursday announced a partnership with Twisted Entertainment Pvt. Ltd., under which both parties will take equal stakes in the three-day camping music festival, which will start on December 18 at Aamby Valley City Festival Arena, Pune.
Devraj Sanyal, managing director and CEO at Universal Music Group, South Asia, says the music company aims to inject more energy into the music fest making the third edition of the music fest “bigger and better”.
“We have announced three names today — Tiësto, Fatboy Slim (Norman Cook) and Ferry Corsten– and over the next 30-60 days we will announce other artists. We are using all our energy and all our network to try and push this as much we can. And, yes people can expect to see names of more Universal Music artists in the coming line-up,” Sanyal told IANS.
He added: “In the next three-four years, we want EVC to be the largest standalone multi-genre festival”.
The carnival is a multi-genre music festival that inter weaves the fun of musical performances, adrenaline-pumping adventure sports with camping experience.
Sanyal said that they aim to move to the next step this year by becoming “cashless”.
“We are spending energy on our sources to make the experience of EVC phenomenal. You don’t have to stand in line for using restroom for many hours, wait for long for a drink, and we are also trying to make the entire festival go cashless,” Sanyal noted.
Another highlight for the upcoming edition is that fest plans to bring the experience of a mystical world where ancient meets modern with a new call-out – “#JoinTheTribe” – to build a community and belonging for like-minded and passionate people.