looks to transform commercial vehicle buying in India

Jaipur, Dec.30 (ANI): Owners of India’s premier auto portals, and have launched another web portal to transform the way commercial vehicles are purchased.

The aim behind the launch of this new portal is to create a consolidated platform for buyers to search for the best truck or fleet of trucks, as also to provide easy access to finance and better operating economics of new trucks.

In 2014-15, six lakh commercial vehicles were sold in India. TrucksDekho users are spread in small towns like Aurangabad, Ahmednagar, Sirohi, as well as metros like Mumbai, Pune, Bangalore, and Delhi.

The six-month-old site is available in both Hindi and English languages and has enjoyed some degree of success. It clocked 75,000 visits in November and 80,000 in December and received 2,600 unique leads from fleet operators across India. Not bad considering that there are one lakh fleet operators in India.

Robin Gauba, Vice President (Business Development and Strategy) for TrucksDekho, said, “As the Indian economy grows at an unprecedented rate, there will a requirement for transportation solutions to meet the burgeoning demand. This is why we have launched We have leveraged the most innovative technology from the end-user perspective to provide truck buyers and sellers with refined truck information in a most engaging manner.”

The site allows users to look for the latest models of commercial vehicles and compare them. Videos, news and reviews, and brochure downloads ease buying decision. Furthermore, users can ask for price quotes from the closest dealer. It also lets users search for service centers in their vicinity. has also launched an EMI calculator and loan facility.

“A significant proportion of trucks are purchased by small truck operators in the unorganized sector, who may have to pay a relatively higher rate of interest as compared with large-fleet operators, and are more vulnerable to interest rate fluctuations and slowdown in economic activity. We want to make it a level playing field,” said Robin.

The site showcases 72 models of M and H and SCVs, including from large firms like Tata, Isuzu, Mahindra, Force, Piaggio, Ashok Leyland and Hindustan Motors.

A variety of customer types are addressed by including truck owners, fleet operators, small and large businesses, load carriers, applicators and all other individuals who want to buy, operate and maintain a truck. (ANI)

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