UC Browser signs deal with Twitter, Microsoft Bing for live cricket content

New Delhi, Mar.10 (ANI-NewsVoir): UC Browser, one of India’s leading mobile browser has joined hands with micro-blogging site Twitter and technology giant Microsoft Bing to provide a mobile gateway ahead of the all-exciting cricket season.

UC Cricket, first introduced in 2013 to offer news and updates about cricket matches, has now evolved to become a comprehensive cricket content platform with over 100 percent growth in the average daily visitors from the year earlier. UC Cricket now provides complete cricket content such as live score, news, videos, live tweets, photo, stats, previews, commentaries, etc., making it the ideal platform for cricket fans.

UC Browser, Twitter and Bing have a huge user base in the country. The partnership aims to reshape the digital cricket content landscape. According to the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos.

Moving forward, UC Browser and Twitter are exploring deeper integrations around the cricket season to make the UC Browser experience always-on throughout this exciting cricket season. Bing, a leading search engine of Microsoft, will provide predictions to upcoming games via Bing Predicts.

Last year, 83 percent of the predictions made by Bing for the world cup matches were accurate. UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows user to access cricket content immediately, and customizable notification which enables users to subscribe the upcoming game for push notification update when the game starts.

Commenting on the content strategy, Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group said: “India has the largest young population in the world, driving the digital media consumption patterns. There is likely to be an overhaul in the way content providers distribute their content across digital platforms as UC Browser adapts itself for such role to meet the expectations of the industry.”

“Our cooperation with Twitter and Bing is going to reshape the digital cricket content landscape, considering the modalities of our cooperation and scale of our combined user base. This partnership is going to offer the right mix of content for all cricket lovers in India ahead of the upcoming cricket season,” Ye added.

Ravichandran Bhaskaran, head of business development, India and South Asia for Twitter said: “Twitter is your connection to live culture, so the perfect place to keep up with all the latest from the cricket games, and share your excitement with other fans.”

“Last year, this saw the IND vs PAK World Cup match generated close to 1.7 million Tweets in a single day. The partnership with UCWeb will extend the best Tweets from the most exciting moments of every match by fans, players, and commentators to a larger and new cricket-loving audience throughout the season,” Bhaskaran added.

UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services.

Since its inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to people around the world. The flagship product of UCWeb, UC Browser, is compatible with all mainstream operating systems. Serving users in more than 150 countries and regions around the world, UC Browser is now available in 11 languages including English, Russian, Indonesian, and Vietnamese. (ANI-NewsVoir)

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