US Black Friday online sales total $3.34 billion

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San Francisco, Nov 27 (IANS) A digital marketing research group has recorded online sales at a record high of $3.34 billion during the Black Friday shopping spree in the United States.

Xinhua news agency on Saturday quoted Adobe Digital Insights (ADI) as saying that the total represented a 21.6 per cent increase from the same day of last year and $290 million above the predicted $3.05 billion sales for the traditional shopping day after Thanksgiving holiday.

The Black Friday this year also registered as the first day to ever generate over a billion dollars in online sales from mobile devices. Sales through mobile devices totalled $1.2 billion, or 36 per cent of all online sales for the day and an increase of 33 per cent over the same day of last year.

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The ADI research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media and advertising.



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