Usha Shriram likely to launch mobiles in Indian market

New Delhi, Jan 15 (ANI): Consumer durables maker Usha Shriram is all set to launch a range of smartphones and feature phones to make a foray into the mobile handset segment in the Indian market.

In a statement released by the company, it is reported that they would focus on tier II and III markets with its GSM and CDMA phones whose prices would range between Rs. 700 and Rs. 10,000.

“Initially we are planning to launch six models in features phones and four models of smartphones. By February end, we are intending to launch it,” said Usha Shriram, Sr VP, Satnam Sandhu.

“We would start North and East region first. All the sets would be manufactured here,” said Sandhu adding the company is in talks with some vendors for contract manufacturing for its handsets.

The company has a target to sell two lakh phones per month in 2016 and would add new models every month, he said, adding that it has target to have around one per cent of the handset market in the first year.

The company is present in water purification, lighting and cookware segment. It also sells furniture under Usha Shriram Lexus brand. (ANI)

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